– Ron Karr
Lead generation is the lifeblood of any agency looking to grow and succeed. Given the current economic uncertainty, it's even more critical to your business's survival and success to close more business.
So, how can your agency improve its lead generation strategy to convert more leads into sales?
- Determine your agency's area of focus and create a compelling message that positions your agency as an expert in that area. Our Agency Positioning Worksheet can help if you need more clarity on how to start the process.
- Double down on the lead-generation strategies converting the best for your target market.
- Create an offer that resonates with your target audience. Make sure that it stands out from the competition and offers real value to prospects.
- Set up tracking systems to measure the results of your lead generation efforts. This will allow you to see how to optimize your strategy and refine your approach over time.
Taking the time to determine your agency's area of focus, creating a compelling message, identifying what sets your offer apart, and setting up tracking systems is the best way to convert more leads into sales and grow your agency.
Further Reading
Agency Journey Episode 7 (Y14M10) - Peter Kang
Peter Kang's Agency Journey goes into how he started thinking about Systematizing Lead Generation from reading The Millionaire Real Estate Agent by Gary Keller.
4 Automated Lead Generation Tools For Marketing Agencies : LeadFuze
Here are some tools and strategies to help out your sales, marketing, and lead generation programs.
8 Cool Lead Generation Hacks For Digital Agencies
You can't simply hire a sales team and sit back. Here are eight lean generation hacks that can help your agency be even more competitive.
10 Ways to Get More Inbound Leads For Your Agency or Consultancy
Five of the most effective strategies for generating a steady stream of ‘bread and butter’ leads for your agency, and five tactics to attract big accounts.
10 Lead Generation Strategies for Digital Marketing Agencies - SmartReach.io Blog
Lead generation is critical to agency growth, and improving your strategy involves determining your niche, focusing on high-converting strategies, creating a unique offer, and tracking your results for optimization.