Whenever we have inbound leads, this questionnaire comes in handy as a reference guide to help us ask the right questions, especially as a way to qualify the lead and make sure we're a good fit.
We never send the questionnaire document to the prospect but use it to help structure our conversations. It's also a good document to train any junior business development team members who may not have had years of experience qualifying prospects.
This is a Word document (.docx).
