"Change before you have to."
There is probably no bigger lever that you can pull to catapult your agency to success than increasing your business development wins.
Business development is a multi-factored puzzle, and most agencies can find some edge pieces that you can assemble for easy wins.
That's why we put together a Business Development Assessment to help you identify what you can start working on now that will help your business.
The assessment only takes a few minutes to complete, and we believe that you will find it a valuable exercise.
Like a lot of initiatives, setting up your business development for success starts with an agency business plan. You should think about your strengths and weaknesses. Think about how you want to position yourself in the world. Think about what markets you will go after and who your target customers are going to be. Do all of this before thinking about anything else.
What happens when a company needs help? And how can agencies get new customers? Business leaders don't pay much attention to which agency is doing what, or even read their agency blogs. On top of that, all business development process presentations look the same. When trying to win new business remember the conversation isn't about you, it's about the prospect and their challenges.
The goal of value-based pricing is not to charge more. The idea behind value-based pricing is to make sure that you are focused on providing a lot of customer value. You want the people in your company to make sure they are focused on what the customer wants, what they need, and what they will pay for.
The biggest agency pain point is finding new clients. Here are six tips that you can start applying today to upgrade your new business process.
Here are 13 things every agency should include in their communications plan. They are the things that will drive all marketing, business development, and growth. Every business must also have a roadmap for where you are going.